Last weekend, I explored how to automate WordPress blog posts from RSS feeds using two different methods:
- Zapier + Google Sheets workflow (no coding).
- Google Sheets custom script (DIY coding).
Both methods worked, but with different strengths. In this blog, Iβll share exactly what I did, my findings, and which option works best for bloggers and SEO.
Why Automate WordPress Posts from RSS Feeds?
If you manage a WordPress blog or news website, publishing fresh content regularly is key for SEO rankings. But manually copying articles from RSS feeds to WordPress is time-consuming.
Automation with Zapier or Google Sheets solves this problem:
- Pull content from any RSS feed automatically.
- Store headlines, links, and summaries in Google Sheets.
- Auto publish blog posts to WordPress.
This is one of the most popular ways to publish RSS to WordPress automatically and keep your site updated with trending news.
My Automation Experiments
Case 1: Using Zapier + Google Sheets to Automate WordPress
In my first test, I created a workflow using Zapier:
- Using Zapier, I set up an automated task to load data from the RSS feed into Google Sheets.
- From Google Sheets, Zapier sent the data (title, content, and link) directly to my WordPress site.
π This was super easy, no coding required, and worked perfectly for daily news aggregation WordPress automation.
Case 2: Using Only Google Sheets + Script to Automate RSS to WordPress
In my second test, I decided to avoid Zapier and rely only on Google Sheets.
- I added some Google Apps Script code inside the sheet.
- The script automatically fetched data from the RSS feed once per day.
- The script then uploaded the data directly to my WordPress blog via API.
π This method gave me full control, but it required coding knowledge. It was more technical, but it worked well as a Google Sheets WordPress plugin alternative.
Findings From My Weekend Test
Hereβs what I discovered from both setups:
- β Zapier + Google Sheets is best for beginners who want no-code WordPress automation.
- β Google Sheets Script is better for advanced users who want free, customizable automation without Zapierβs paid plans.
- β‘ Both methods keep your WordPress blog updated with fresh news content.
- π¨ For SEO, itβs better to review or edit posts before publishing to avoid duplicate content.
Zapier vs Google Sheets: Which One Works Better?
| Feature / Use Case | Zapier | Google Sheets Script | Best For |
|---|---|---|---|
| Ease of Setup | Very easy, no coding required | Requires JavaScript (Apps Script) | Beginners vs. Developers |
| Automation Power | 1,000+ app integrations | Can fully customize with code | Multi-step vs. DIY |
| Data Handling | Direct RSS β Sheets β WordPress | Custom RSS parsing + API call | Bloggers who need flexibility |
| Cost | Paid for advanced Zaps | Free (just Google Sheets) | Budget-conscious users |
| Speed | Fast, background automation | Runs on schedule (daily/hourly) | Non-technical vs. technical |
| SEO Benefits | Auto-publishes but needs manual review | Allows full content control | SEO-conscious bloggers |
Which One Should You Choose?
- β Zapier alone β Best for non-technical users who want hands-free auto publishing.
- β Google Sheets + Script β Best for advanced users who want free automation and custom workflows.
- β Zapier + Google Sheets combo β Best for SEO-friendly blogs, because you can review, filter, and edit before publishing.
π My weekend test showed the best workflow is a mix:
RSS feed β Google Sheets (review/edit) β Zapier β WordPress auto publish
Final Thoughts
Automating WordPress with Zapier and Google Sheets is a game-changer for bloggers, content creators, and businesses.
- If you want simple RSS to WordPress automation, go with Zapier only.
- If you want custom, free, coding-based automation, go with Google Sheets script.
- If you want the best SEO-friendly workflow, combine both.
I recommend using automation as a time-saving helper tool β let it fetch the content, then add your voice to stand out in Google.
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